The Ultimate New Business Website Checklist

Building a digital presence is remarkably similar to physical construction. If you arrive at the construction site without blueprints, materials, or permits, you are going to waste time and money. Before you sign a contract with a design agency, ensure you have these five strategic pillars ready.

01. Brand Identity Assets (Vectors, Not JPEGs)

A common bottleneck in development is poor-quality assets. A developer cannot "fix" a blurry logo code-side. To ensure your site looks crisp on Retina displays and 4K monitors, you need your primary assets in vector format.

• Logo Files: .SVG, .AI, or .EPS formats.
• Brand Color Palette: Hex codes (e.g., #FF5733) or RGB values.
• Typography: Specific font files or Google Font links.

02. The 'Elevator Pitch' Copy

Design supports content, not the other way around. You don't need every word written, but you must have your "Hero Statement" drafted. When a user lands on your site, they need to answer three questions in 3 seconds:

"Who are you? What problem do you solve? And why should I trust you?"

03. High-Resolution Visuals

In 2026, authenticity wins. Avoid generic stock photos of "people shaking hands in a glass office." Invest in one day of professional photography for your team, your product, or your premises. Real photos build trust; stock photos build skepticism.

04. Competitor Benchmarking

You don't need to reinvent the wheel. Identify 3 websites you admire and 3 you dislike. This provides your development team with a "Technical Compass."

• Aesthetic Benchmark: "I like the clean lines of Company A."
• Functional Benchmark: "I like how Company B handles their booking form."

05. Technical Credentials

If you have existing accounts, have the keys ready. This includes your Domain Registrar login (GoDaddy, Namecheap) and Google Analytics access. Scrambling for passwords two days before launch is a stress you don't need.